CWCCA 2010 HANDBOOK

* * * Important Publication Dates * * *
 OPENCLOSE           
 * Early Bird Discount:November 15, 2009January 15, 2010 CLOSED
Prime Position Ads:November 15, 2009January 15, 2010 CLOSED
Color Ads:November 15, 2009February 15, 2010 CLOSED
B/W Ads:December 1, 2009February 28, 2010 CLOSED
* EARLY BIRD DISCOUNT: Subtract $5 per page. Must be RECEIVED by January 15, 2010

Advertising Rates:
     Color:
        Prime Position Ads: Back Cover: $350
 Inside Front Cover $250
 Inside Back Cover: $250
 Centerfold (including two pages, two pictures) $300
    
 Full Page, including National Specialty Gallery: $100
 Full Page, Commercial: $200
 Extra Picture: (per each) $  40
 Full Color Bleed: (per page) $  20
 Pedigree Gallery, 1 dog, 1/2 page, (set format) $  50
 Pedigree Galley, 1 dog, full page, 2 pictures,(limited copy) $125

     Black & White:
        Prime Position Ads: Facing Inside Back Cover: $125
 First 8 Pages of General Advertising Section $  70
        General Advertising Section: Full Page: $  60
         Commercial, Full Page $125
         Galleries (see descriptions): $  50
         Extra Picture: (per each) $  15
         Regional Specialty Clubs, Full page: $  35
 Pedigree Gallery, 1 dog, 1/2 page, (set format) $  35
 Pedigree Galley, 1 dog, full page, 2 pictures,(limited copy) $  70

Special Galleries
We will offer a number of gallery sections meant to highlight special Cardigans. All galleries,
except the Pedigree & National Specialty Galleries, are black and white only (please see
notes below.) Ad rates are reduced to encourage participation. Ads will be placed in the
specified gallery and will not be grouped with General Advertising ads.


Pedigree Gallery
Pedigree Gallery Ads will be arranged by dog's coat color then alphabetically with black and
white ads first, then color ads. You can select from a half page or full page format. Both will
be cropped to dog-only pictures, however, action pictures are ok. The half page format
includes a single picture of the dog and 3-generation pedigree, along with the dog's name
and breeder and owner info. The full-page format features two pictures, a 4-generation
pedigree and 3 additional lines of ad copy. Additional information and sample ads are
included at the end of this package.
Black and White BARGAIN! At only $35, the black and white 1/2 page pedigree ad is the most
inexpensive way to showcase your Cardigan Corgi in the 2010 Handbook
.
The Early Bird price is $30!

National Specialty
This gallery will start with a list of winners from the 2008/2009 National Specialties. Any
winners from these Nationals can place ads in this section to bring attention to their
achievements.


Regional Clubs and Specialties
This gallery will contain the winners from the 2008/2009 Regional Specialties, followed by
ads from those specialties. Regional Club ads will also be placed in this section.

Performance
All Cardigans who have any kind of performance achievement, including Therapy Cardigans, can place ads in this section.

In Memoriam
This section is for the special Cardigans we have lost over the last few years.
Register of Merit
Ads for Cardigans achieving a Register of Merit at any level (as confirmed by the head of the
CWCCA Awards Committee,) can be placed in this section.


Rising Stars
This section is for the show dogs, producers, performance dogs or any upcoming stars of the
future.

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