IMPORTANT ! ! - NEW DEADLINES:
Closing for all advertising and Specialty Club information: May 20th, 2012
!!!
Handbook to be published in late June/early July.
All orders placed by the Specialty will be shipped at no charge.
All orders placed after the National will be charged $5 for shipping.
Ads already submitted will be changed/replaced with no penalty, including ads already placed with early bird discount.
Submission forms can be requested in digital form via the CWCCA website or in hardcopy form from either editor.
Advertising material can be submitted by email, snail mail, or online.
Please contact the editors to submit an ad or reserve a space:
Cathy Ochs-Cline (handbook@cardigancorgis.com)
Holly Goldman-Craig (visions@nycap.rr.com)
Prime Positions are still available. Contact the Editors for more information.
Remember, the Handbook is a historical document. It is snapshot of where the breed is at this point in time. Ads showing your current winners, favorite veterans, up and coming stars or those you have lost will be seen by the fancy for years to come. The Handbook is used as a study guide for new breeders, research material for aspiring judges and a treasure to anyone who is captivated by our wonderful breed.
The Handbook is for showing off and bragging. This is your chance to show your dogs to the world and make them shine! We can help you put together beautiful ads highlighting your dogs and your breeding program. Advertise all you can and spread the word. The more advertising we get, the more interesting the book, the more we sell, and more people will look at and admire your dogs!
Has your dog done something wonderful at the National? How about winning at one of our regional specialties? You can choose to place your ad within the Specialty Section to further highlight your win. Specialty clubs can have a full page b/w ad for $50. Just send it at the same time as your ad and it will all be placed together in the Specialty section.
Please help us make this the best CWCCA Handbook ever!!
ADVERTISING RATES:
COLOR:
| Prime Position Ads | Back Cover | $450 |
| | Inside Front Cover | $350 |
| | Inside Back Cover | $350 |
| | Centerfold (includes two pages two photos) | $350 |
| | First 15 pages-Color Section:
| $150 |
| General Advertising Section, Full Page: (includes 1 photo, background color, & full color bleed) | $125 |
| General Advertising Section, Commercial, Full page | $400 |
| Specialty Gallery | $125 |
Extra Photo
| $ 40 |
| Pedigree Gallery, 1 dog, 1/2 page, (set format) | $ 60 |
| Pedigree Gallery, 1 dog, full page, 2 photos, (set format, limited copy) | $125 |
BLACK and WHITE:
| | | |
Prime Position Ads
| Facing Inside Back Cover | $200 |
| General Advertising Section, Full Page | $ 75 |
| General Advertising Section, Commercial: Full Page | $225 |
Extra Photo
| $ 15 |
| Regional Specialty Clubs, Full Page: (including logo, Photos Extra) | $ 50 |
| Pedigree Gallery, 1 dog, 1/2 page: (set format) | $ 45 |
| Pedigree Gallery, 1 dog, full page, 2 photos, (set format, limited copy) | $ 75 |
Any submission of 6 or more pages will receive a 10% discount.
All Ad Copy must be submitted at one time.
Contact the Handbook Editors at:
Holly Goldman-Craig visions@nycap.rr.com
& Cathy Ochs-Cline
vestavia@verizon.net
or
Download Packet in Word
or Adobe PDF
Galleries
Pedigree Gallery
Pedigree Gallery Ads will be arranged by dog’s coat color then alphabetically with black and white ads first, followed by color ads. You can select from a half page or full page format. Both will be cropped to dog-only. Action shots, moving shots and portraits are acceptable. The half page format includes a single picture of the dog and 3-generation pedigree, along with the dog’s name, breeder and owner info. The full-page format features two pictures, a 4-generation pedigree and 3 additional lines of ad copy.
Specialty Gallery
This gallery will start with a list of winners from the 2010/2011 National Specialties. Regional Specialty clubs are offered advertising at a special low rate. Regional specialty clubs who submit results from their 2010/2011 specialties will have the results published directly after their ads. Advertisers have the option of placing their advertising in this Gallery.
Submission Details
Rules for Submission:
General Rules:
Read these instructions carefully. Many things have changed from the last Handbook! We have tried to answer any questions or concerns you might have. If you still have questions, please contact the Editors.
Please fill out an Online Submission Form
here for each ad you place.
If you
placed an ad that needs a pedigree but were unable to submit it with the ad,
Click here to submit a pedigree. Directions will be available on the website.
The preferred format for submitting images is digitally in a minimum resolution of 300 dpi. Images below this resolution will not be accepted. (Pictures on websites are usually 72 dpi. This resolution produces very low quality pictures in print ads.) Those needing help on how to submit pictures or how to change the resolution on existing pictures will be referred to online tutorials.
Prime Positions:
These include the Outside Back Cover, Inside Front Cover, Inside Back Cover, Centerfold, first 15 pages of the Color Section, and Facing the Inside Back Cover page. They will be available on a first-come, first-served basis with preference being given to Best in Show and Specialty winners. In other words, whoever reserves them first gets them. The opening deadline for Prime Position Ads is
January 1, 2011, and all copy must be received by January 30, 2012. Please contact the Editor by email (vestavia@verizon.net or visions@nycap.rr.com) to reserve your space. A special submission form will be sent to you to confirm your prime position ad. Full payment for prime position ads must be sent to the CWCCA Treasurer within one week of the reservation.
Early Bird Ads:
A 5% discount will be given to ads RECEIVED by January
21, 2012. Any ads received after that date will be assessed the regular ad rate. Any changes made to Early Bird Ads will be charged for the changes.
Pedigree Gallery Ads:
All Pedigree Gallery ads need to submit the “Pedigree Gallery” submission form in addition to the regular submission form. All pedigrees for the Pedigree Gallery need to be submitted online (through the CWCCA homepage.)
Half-Page Pedigree Gallery Ads:
Set format. Pictures will be cropped to show only the dog and will be approximately 4 inches wide by 3 inches high. A 3-generation pedigree will be displayed along with the dog’s name, breeder’s name, color of the dog, sex of the dog and birth date. The owner’s name, address, phone number and email address will also be included.
Full page Pedigree Gallery Ads:
2 pictures can be included and will be cropped to show only the dog. Suggestions for these pictures are standing dog, head study and/or moving dog. A 4-generation pedigree will be displayed along with the same info above for a ½ page ad. You may also include 3 lines of ad copy. If more than 3 lines of ad copy are submitted, it will be edited for length.
Ad Copy:
If you want to submit camera-ready ads in PDF format, they can be uploaded via the special
YouSendIt drop box. Please remember if you submit your ad in PDF (Acrobat format) we can not edit it, and you will be contacted if changes need to be made.
If you prefer, we can design your ad for you. If you have a special font you want used, please indicate the NAME of the font. We have a lot of fonts, but we don’t have every one created. If we don’t have or can’t get the font you request, we will contact you or use our best judgment for a substitute. You may also submit ad copy in electronic format as a Word document attachment or in the online form. A submission packet with payment must follow before any of these ads will be processed.
All logos should be submitted in digital form.
Pictures:
Digital pictures can be accepted if submitted in high definition JPEG format with a minimum resolution of 300 dpi. Pictures from your digital camera can be saved in this format and tend to print well. Submit digital images via the CWCCA drop box. Picture collages can be accepted if sent as an image file and will only count as a single picture.
Any questions should be directed to the Editors.
Payment:
Payment must accompany all ads. Checks should be made to the CWCCA payable in US funds and should be sent to CWCCA Treasurer Ingrid Greig , P.O. Box 0069 Willoughby, Ohio 44096-0069 . Please note 2012 Handbook on all checks.
PayPal:
Advertisers may use PayPal if they have a PayPal account and an email address. All ads must be paid before being processed. It is suggested you send payment at the same time you send your ads. There is a
5% surcharge for use of PayPal. Remember to add 5% to the total cost of your ads on the Submission Form.
Instructions for sending payments directly to the CWCCA through PayPal:
- Open your PayPal account.
- Click "Send Money"
- As a recipient, use the following email address:
treasurer@cardigancorgis.com.
Double-check the address, as funds sent to anywhere else will not be credited to the CWCCA.
- Type in the amount to be transferred.
- Send the funds in U.S. Dollars.
- Type: Service
- Subject: 2012 Handbook
- In the note portion, please type your name and address.
Uploading with YouSendIt
An upload website
has been set-up to allow pictures and files to be sent electronically.
When you click on the link below, you will be taken to
and presented with a form to be completed.
We ask that you fill-in the optional boxes so we can clearly link your files
to your ad.
You will select the file(s) you wish to submit and follow any on screen
instuctions.
Please let us know as soon as possible if you encounter any difficulties.
Here is the link: https://dropbox.yousendit.com/CWCCAHANDBOOK2012